Who would be the leader of fashion world? That will depends on the ideal and the braveness of one brand, which, vice the versa, makes the important standard for such brand could be the successful brand to the fore of fashion area. Innovation, enthusiasm and young energy would be the top principle. If it is possible, we may take a tiny look at the street clothing style and search for the main theme, we could not ignore the taste of major customers. A sense of tattoo and other art combination, a name would flash into lots of fashion followers’ head: Ed Hardy.
By a chance, tattoo master Don Ed hardy tried to make a change on the tattoo skills, and then managed to accomplished the style, an unique one to absorb more elements into the single tattoo art. Thanks to his interest in the oriental artwork and performance, we may see lots of impressive and beautiful painting in the tattoo market. Then the tattoo came to the clothing industry, tattoo changes its image and transformed onto different stage. If we say we would be stunned by tiger, big skull, sword, flowers or Japanese calligraphy, even huge part of blood, we may be deeply abstracted by the items moved into the clothing market. Ed hardy also focuses on the development and innovation all the time. Because tattoo is a kind of art up to date, so that it should keep its young life only by its own change and invention. It comes from an area of young customer level and should keep itself by the young energy and ideal. When it actively studies its lesson from street culture and the style of ancient-return mode, it has burst into different way to sustain a huge margin of such clients.
In addition, since it may always take the full use of countless art and new taste of art elements, so it leaves large places to attract more clients or fans from other age levels. That is how the street culture is born. Today, as we know, Ed hardy makes more steps on the fashion path to develop and grow bigger. It could illustrate from the sweat, shirt, skirt or trousers, even more products than the single clothing type. A tiny combination or cooperation with digital products may bring sound effect to strong its power to the clients chosen. Phone, MP3, MP4 or digital cameras, we could find Ed hardy’s logo easily. That could be the style we prefer, a way belonging to d hardy.